New video features are ‘game-changers’ for analysts and coaches

The Sports Office staff have been radically enhancing the systems use of video for performance analysis and coaching. A series of new features will maximise player/athlete engagement and personal development.

The enhancements mean videos, with added visuals and notes, can be quickly and effectively generated to create high-impact learning resources.

“We believe these enhancements will be game-changing for the use of video in high-performance sport”, commented Chris Tuson, from The Sports Office.

“These updates now offer coaches and analysts many new features which will significantly augment their work and mean their players and athletes experience is hugely enriched.”

More details of the updates are as follows:

Video tagging wizard

Users can now tag videos as they view footage in real time, for instant analysis. Easily create tags for highlights and crucial moments. Also, quickly generate metrics including total player involvement. The tagging wizard offers the option to upload multiple tagging files against videos. This allows both staff and players to use third-party data such as OPTA, STATSport, Sportscode. Tags can be seen while viewing footage in real time.

Video tagging report

As video tags are created they become metrics in the system’s analytics engine. This means reports can be generated to provide both holistic and more granular performance summaries.

Video drawing/annotation tool

It is now possible to add text and other visual annotations to pinpoint key moments in videos and gain the most from the analysis process. A toolkit of options makes it easy to add both text and symbols. It is also possible to overlay annotations on LIVE video content for rapid performance analysis.

Video analytics

This is a multi-faceted update. To enhance player/athlete engagement, performance data can be added and visualized alongside video content. Also, precisely measure and analyse video engagement. This allows staff to monitor player’s usage in great detail. This includes the number and duration of video views. Also, analyse trends in video content including total hits.

All these latest video enhancements utilise the power of cloud computing offered by The Sports Office systems. This ensures a smooth and streamlined user experience. The enhancements will also complement the new Player’s App.

This native app integrates with Sports Office performance management systems and third-party social media platforms. It provides a comprehensive range of personalised support and creates a powerful link between club and player.

Further updates to video functionality in Sports Office systems are planned to include the creation of playlists, clipping, dashboard searches and further tagging options. Other features including multiple viewing angles and commentary on uploads are also being developed.

For more information or additional training on these new features, please contact The Sports Office Client Management team.


Case Study: Reading FC

Client:              Reading FC

Will Oldham, Reading FC Academy Development Manager, commented: “I would recommend The Sports Office’s services to any organisation looking to bring a variety of different data sources into a single, usable platform.

“Customer support provided by The Sports Office Client Managers has been excellent. A genuine and beneficial working relationship for all parties has been formed.”

The Academy performance management system is deployed across a football club’s departments to support coaching, administration, sports medicine and a range of other operations.

Reading FC have been using the system for a number of years and report that is has enhanced many aspects of their Academy operations. This includes coaching, sports science, administration and also operational activities. The system has become a regular element of academy programmes at many football clubs and has consistently received a favourable response from players/parents.


  • Consolidation and triangulation of a variety of data sources.
  • Excellent customer support from Sports Office Client Managers.
  • Multi-disciplinary reports bring a range of data sources from multiple departments.
  • Academy coaches report more effective decision making around player development.

The Sports Office provide league-wide solutions to major sporting organisations and NGB’s. Some partners include The Premier League and The FA, also a number of MLS teams to name a few. To learn more about The Sports Office performance management solutions, contact us today.


New release from The Sports Office – The Player’s App

The latest release from The Sports Office, The Player’s App, has been designed to keep players better informed and enhance progression at the club. The App integrates with Sports Office performance management software and social media platforms to provide a comprehensive range of personalised support.

The native Player’s App optimises all communication, sports science and sports medicine modules. Along with coaching and administrative processes between an organisation and its players/athletes.

Phil Clarke, Director from The Sports Office said: “Elite sports organisations will now be able to offer significantly enhanced support to their players with our new native app.

“The app will ensure maximum efficiency and effectiveness in critical areas including communication, coaching and administration. It will create a powerful, personalised link between clubs and their squads.”

Phil added: “Our new Player’s App will provide an additional tool for coaches and elite sports practitioners to reach the players they work with and support them to drive improved performance.”


The video enhancements provide a key area of functionality within the new Player’s App. Staff can assign specific videos to players to maximise engagement, learning and progression. Categorise video footage and create personalised playlists to enhance focused player reflection. Also, download video content to view offline.

The Newsfeed and Dashboard areas provide a real-time update of relevant information directly from the club.  Support player output and ensure consistency with club policy and public statements by synching club social media accounts.

The Player’s App also enhances communication between staff and players with secure instant messaging and push notifications. It offers heightened functionality, instinctively detecting a user’s language via personal mobile settings.

The app is compatible with a wide range of 3rd party sources. This allows the use of sports science and performance analysis data from providers including OPTA and STATSports. Download to all personal devices easily from major app stores and is compatible with iOS and Android devices.

Download the Player’s App PDF, and please contact a member of our Client Management team today to learn more and discuss how The Player’s App can be implemented in your organisation.



Aberdeen FC Case Study

Client:        Aberdeen FC
System:      The Football Squad

Emma Flett, Aberdeen FC Senior Football Operations Coordinator, said: “The club has found The Football Squad invaluable since its introduction in 2013.  The communication and support from the Sports Office during this process has also been excellent.”

The Sports Office system, The Football Squad was adopted by Aberdeen FC five years ago and has been used across the club’s academy and First team. The platform was integrated within the club by the Football Operations department who have co-ordinated and lead the roll-out and training. All departments can now manage activities independently, and the Club have seen significant workflow improvements.

Source: Aberdeen FC

The Club say that a more “joined up” approach to working has helped everyone. They also claim that both face-to-face and remote support provided by Sports Office Client Managers has been highly beneficial. This has lead to rapid, efficient rollout and adoption of the system.



  • Brought together separate data systems into one easily accessible platform.
  • Enabled effective analysis of training and recruitment processes – club previously unable to undertake this.
  • Player and parent engagement has improved via the tracking and analysis of Academy coaching
  • Significant improvements in monitoring, reviewing and reporting on player performance, which have a live, up-to-the-minute picture of every player.


The Blues Case Study

Client:        The Blues
System:      The Rugby Squad


Tony Hanks, the Blues General Manager of High Performance, stated: “The Sports Office Client Managers are as far as you can get from us geographically. Yet, we find they are always the people to go, to provide support for the system and solve any problems.”

The Blues say The Rugby Squad has made a huge impact on everyday operations for all staff at the Super Rugby franchise. The Blues make extensive use of the Scheduling module of the Sports Office system. This provides access to all scheduling information and hence clarity and improved communication for management and players. The club say this has allowed players to access information and data that had previously not reached them. They feel better informed and aware of what they need to know.

Source: The Blues

In addition to the Operation module, The Blues take full advantage of the Recruitment section to plan for future squads.

The Blues are now in the fourth year of using The Rugby Squad. New players introduced to the application have reported rapid adjustment to it.


  • Improved access to all information and data.
  • Information provided to players now reaches them effectively and consistent
  • Depth Charts provide easy view of future options





St. Helens R.F.C. Case Study

Client:     St. Helens R.F.C.

System:    The Rugby Squad

Matt Daniels, Head of Strength & Conditioning at St Helens Rugby League Club, commented: “Our Sports Office journey has been excellent. Their knowledge of the system, alongside their understanding of our sport, has enabled Sports Office client managers to have a real and meaningful impact on our practices and the successful operation of The Rugby Squad in our organisation. Their system is multi-faceted and caters for every area of my work. It also enables a smooth processing of our analytics.”



St Helens R.F.C. have been using The Sports Office performance management system, The Rugby Squad, for 8 seasons. The system provides a central point for the club’s performance and medical data to be effectively collected and analysed.

The club report that player interaction has also improved due to the nature of The Rugby Squad. Player engagement across the platform includes the input of wellbeing data, game reports and RPE during training.

St Helens also say that access to medical and performance data has improved the effectiveness of their coaching. As a result, they are now able to make better informed decisions relating to training loads and team selection.

“The Rugby Squad has proved to be an invaluable tool for us. To have one centralised system that has information on all players from scholarship to first team allows me to see what has happened and what is going to happen.” – added St Helens CEO, Mike Rush.


Athlete Management Systems – New Major Release!

A new major release including a range of updates to enhance athlete data management are now live across all The Sports Office systems.

Coaching, Fixtures and Medical are among the modules to benefit in this release, the first in a new quarterly release strategy.

The Medical Dashboard now offers a faster method of inputting and copying SOAP notes and logging other medical issues. Users are now presented with a pop-up box to add the medical data. Amending previous notes on player injuries is also made easier.

In addition, new customisable SOAP note templates have been created to aid information collection. Users can configure these for various body parts or for specific injuries. Also, a new option on the medical dashboard to view and copy a SOAP note quickly.

New medical alerts functionality allows designated staff to be notified of any medical rules that have been created. For example, there is now an option to alert a specialist, if a player receives a head injury. Reminders can be sent to staff to add, delete or update medical issues.  It is also possible to share notes with players by using the Squad Card view on the Squad Register. This creates a more streamlined communication process on the mobile app.

Craig Bailey, The Sports Office Development Director, said: “This update offers our clients many beneficial new features to support their work in athlete data management.

Major releases will now be made quarterly to improve stability and allow the business to concentrate on developing new or enhancing existing features, whilst also giving users increased awareness of new features.”

Craig added: “We believe our clients will gain ongoing benefit from each new major release and the features they introduce.  We aim to support all updates with improved communication. This will include our social media channels, a new blog and tutorials built into the software.

This improved support and guidance aims to enhance the client experience with The Sports Office.”

Any clients who require further assistance relating to the new system features, or wish to find out more about our cutting-edge Performance Management Software, should contact our Client Management team.

Also, please follow us on social media. Find The Sports Office on Twitter, Instagram, LinkedIn for more insight and updates.



The Sports Office Supporting CHAMPIONS across Football

Reaching the end of the 2017/18 football season, The Sports Office clients have had phenomenal results. The Champions of the Premier League and finalists of the Champions League, along with League 1 winners and the Women’s Super League cup finalists are among a few of TSO Clients.

The Sports Office systems have been adopted and successfully embraced at Manchester City, Liverpool FC, along with Wigan Athletic. Both of the teams in the Women’s Super League Cup final, Arsenal and Manchester City Ladies also use The Sports Office systems to help maximise their chances of success.

Stuart Jones, Client Manager said, “It’s fantastic news for the company and we are delighted to be associated with the most successful teams in men’s and women’s football.

Our aim at The Sports Office is to assist the clubs in any way possible. With all off field performance data in order, we help to maximise the team’s performance and it’s always great to see our clients have success.”

Our systems are used by clubs, academies and federations globally, and provide support to senior management.  Find modules for coaching, medical and conditioning, scouting and recruitment. Furthermore, the centralised systems include an extensive range of features, to support all departments required by the club. Some of our features include, video, intra-club communication, finance and report generation.

To use the performance management systems of elite soccer champions, contact us.

Atlanta United FC Case Study

Client:      Atlanta United FC
System:      The Soccer Squad

Lucy Rushton, Head of Technical Recruitment & Performance Analysis, commented: “The Sports Office system allows everyone to work on the same page. Everything we need is easily located, and information sharing has been significantly improved.

“We’ve been using the system for about a year and a half now, and the longer we go on, the more benefit we gain. The improvement in our data management has allowed us to identify patterns and trends in our performances and coaching.”

“Also, the ability to share and communicate across departments has simplified our day-to-day operations. The mobile access to the system to view coaching programmes, player medical status, and game performance data is also a great benefit.

“Some departmental work risks becoming isolated, but the Sports Office Soccer Squad platform enables everyone to bring information and data together.

“We’ve also had fantastic levels of support to implement the system from the Sports Office Client Management team.”

Client Requirements:

Atlanta United FC were seeking an online performance management system which supported and improved all coaching activity; as well as sports medicine processes  and sports science data management.  They also required a system to enhance interdepartmental communications and information management.

Solutions and Benefits:

The Soccer Squad has provided Atlanta FC with fully customisable modules in coaching, sport science and recruitment to enhance its football operations. The system has also allowed the club to create a database of all performance data, for the effective monitoring and management of training, coaching and player well-being. Atlanta FC have reported season-on-season improvements and outcomes in all areas. The club have also benefited from the system’s mobile app and cloud based access. They were able to implement it within their organisation with no specialist IT knowledge or additional staff.

Key benefits of The Soccer Squad include:

  • All aspects of performance supported through the app which offers a holistic view of the club.
  • Cloud based access to The Soccer Squad means no specialist IT knowledge or additional staff are required for implementation.
  • Easy and secure access from office, home and all club training venues.
  • Supports all aspects of performance, administration and scheduling. Also, sports medicine, strength and conditioning, personalised preparation and monitoring, succession planning, scouting and video.
  • Improved information management for every department.
  • Accompanying mobile app enables remote access 
usage for athletes/players.






New athlete management system for leading sports academy

The Sports Office is to supply an athlete management system to one of the Middle East’s leading sports academies.

Qatar-based Evolution Sports provides opportunities in football, rugby, basketball, swimming and netball to thousands of children and young adults in the region. The academy will benefit from the system’s capacity to manage large volumes of athlete data and information, relating to areas including coaching, participation and sports medicine.

The athlete management system will also allow Evolution’s staff to personalise their coaching and development activities for all participants, in order to ensure optimal effectiveness and benefit.

Sports academy uses athlete management system

Evolution Sports Academy in Qatar will use The Sports Office athlete management system in their multi-sport development programmes.

Client Manager Chris Tuson said: “We are delighted to be working with a rapidly growing organisation like Evolution, to support their work to develop sport for young people in Qatar.

“Our athlete management system will offer their coaches and staff a range of powerful functions to enhance the management and delivery of their multi-sport programmes.”

Tuson added: “Our system will enable fast and effective management of large numbers of players and, as well as its comprehensive features to support elite performance, is highly suited for this type of development.”

Evolution Sports Academy Director David Wallace stated: “Evolution Sports has been able to develop and streamline its entire sports programme.

“With the aid of one of the worlds leading sporting management systems, coaches can now take a more in depth look at the development of its members.”

Evolution Sports is Qatar’s fastest growing multi-sports provider for children and young adults aged 3-18 years. Since its formation a decade ago, it has established itself as a market leader in the provision of sports for children and young adults in the Gulf nation. The organisation has also worked with the Qatar Olympic Committee, the Qatar Football Association, the Qatar Stars League and the region’s Aspire academy.

The Sports Office has supplied systems to other specialist sports and education organisations, including Hartpury College in Gloucester. The Scottish Football Association is also a Sports Office client and they use the system to support the development of players aged 11- 16, in the their seven national performance schools, alongside usage with elite national teams and other high-performance activities.

This video shows more about Evolution Sports programmes:

For more information about The Sports Office systems please contact us.