Case Study: Reading FC

Client:              Reading FC

Will Oldham, Reading FC Academy Development Manager, commented: “I would recommend The Sports Office’s services to any organisation looking to bring a variety of different data sources into a single, usable platform.

“Customer support provided by The Sports Office Client Managers has been excellent. A genuine and beneficial working relationship for all parties has been formed.”

The Academy performance management system is deployed across a football club’s departments to support coaching, administration, sports medicine and a range of other operations.

Reading FC have been using the system for a number of years and report that is has enhanced many aspects of their Academy operations. This includes coaching, sports science, administration and also operational activities. The system has become a regular element of academy programmes at many football clubs and has consistently received a favourable response from players/parents.


  • Consolidation and triangulation of a variety of data sources.
  • Excellent customer support from Sports Office Client Managers.
  • Multi-disciplinary reports bring a range of data sources from multiple departments.
  • Academy coaches report more effective decision making around player development.

The Sports Office provide league-wide solutions to major sporting organisations and NGB’s. Some partners include The Premier League and The FA, also a number of MLS teams to name a few. To learn more about The Sports Office performance management solutions, contact us today.


Aberdeen FC Case Study

Client:        Aberdeen FC
System:      The Football Squad

Emma Flett, Aberdeen FC Senior Football Operations Coordinator, said: “The club has found The Football Squad invaluable since its introduction in 2013.  The communication and support from the Sports Office during this process has also been excellent.”

The Sports Office system, The Football Squad was adopted by Aberdeen FC five years ago and has been used across the club’s academy and First team. The platform was integrated within the club by the Football Operations department who have co-ordinated and lead the roll-out and training. All departments can now manage activities independently, and the Club have seen significant workflow improvements.

Source: Aberdeen FC

The Club say that a more “joined up” approach to working has helped everyone. They also claim that both face-to-face and remote support provided by Sports Office Client Managers has been highly beneficial. This has lead to rapid, efficient rollout and adoption of the system.



  • Brought together separate data systems into one easily accessible platform.
  • Enabled effective analysis of training and recruitment processes – club previously unable to undertake this.
  • Player and parent engagement has improved via the tracking and analysis of Academy coaching
  • Significant improvements in monitoring, reviewing and reporting on player performance, which have a live, up-to-the-minute picture of every player.


The Blues Case Study

Client:        The Blues
System:      The Rugby Squad

Tony Hanks, the Blues General Manager of High Performance, stated: “The Sports Office Client Managers are as far as you can get from us geographically. Yet, we find they are always the people to go, to provide support for the system and solve any problems.”

The Blues say The Rugby Squad has made a huge impact on everyday operations for all staff at the Super Rugby franchise. The Blues make extensive use of the Scheduling module of The Sports Office system. This provides access to all scheduling information and hence clarity and improved communication for management and players. The club say this has allowed players to access information and data that had previously not reached them. They feel better informed and aware of what they need to know.

image of high performance NRL rugby team The Blues

Source: The Blues

In addition to the Operation module, The Blues take full advantage of the Recruitment section to plan for future squads.

The Blues are now in the fourth year of using The Rugby Squad. New players introduced to the application have reported a rapid adjustment to it.


  • Improved access to all information and data.
  • Information provided to players now reaches them effectively and consistent
  • Depth Charts provide an easy view of future squad options


If you think your club could benefit from a system like The Rugby Squad, contact us now to find out more.




St. Helens R.F.C. Case Study

Client:     St. Helens R.F.C.

System:    The Rugby Squad

Matt Daniels, Head of Strength & Conditioning at St Helens Rugby League Club, commented: “Our Sports Office journey has been excellent. Their knowledge of the system, alongside their understanding of our sport, has enabled Sports Office client managers to have a real and meaningful impact on our practices and the successful operation of The Rugby Squad in our organisation. Their system is multi-faceted and caters for every area of my work. It also enables a smooth processing of our analytics.”



St Helens R.F.C. have been using The Sports Office performance management system, The Rugby Squad, for 8 seasons. The system provides a central point for the club’s performance and medical data to be effectively collected and analysed.

The club report that player interaction has also improved due to the nature of The Rugby Squad. Player engagement across the platform includes the input of wellbeing data, game reports and RPE during training.

St Helens also say that access to medical and performance data has improved the effectiveness of their coaching. As a result, they are now able to make better informed decisions relating to training loads and team selection.

“The Rugby Squad has proved to be an invaluable tool for us. To have one centralised system that has information on all players from scholarship to first team allows me to see what has happened and what is going to happen.” – added St Helens CEO, Mike Rush.


Atlanta United FC Case Study

Client:      Atlanta United FC
System:      The Soccer Squad

Lucy Rushton, Head of Technical Recruitment & Performance Analysis, commented: “The Sports Office system allows everyone to work on the same page. Everything we need is easily located, and information sharing has been significantly improved.

“We’ve been using the system for about a year and a half now, and the longer we go on, the more benefit we gain. The improvement in our data management has allowed us to identify patterns and trends in our performances and coaching.”

“Also, the ability to share and communicate across departments has simplified our day-to-day operations. The mobile access to the system to view coaching programmes, player medical status, and game performance data is also a great benefit.

“Some departmental work risks becoming isolated, but the Sports Office Soccer Squad platform enables everyone to bring information and data together.

“We’ve also had fantastic levels of support to implement the system from the Sports Office Client Management team.”

Client Requirements:

Atlanta United FC were seeking an online performance management system which supported and improved all coaching activity; as well as sports medicine processes  and sports science data management.  They also required a system to enhance interdepartmental communications and information management.

Solutions and Benefits:

The Soccer Squad has provided Atlanta FC with fully customisable modules in coaching, sport science and recruitment to enhance its football operations. The system has also allowed the club to create a database of all performance data, for the effective monitoring and management of training, coaching and player well-being. Atlanta FC have reported season-on-season improvements and outcomes in all areas. The club have also benefited from the system’s mobile app and cloud based access. They were able to implement it within their organisation with no specialist IT knowledge or additional staff.

Key benefits of The Soccer Squad include:

  • All aspects of performance supported through the app which offers a holistic view of the club.
  • Cloud based access to The Soccer Squad means no specialist IT knowledge or additional staff are required for implementation.
  • Easy and secure access from office, home and all club training venues.
  • Supports all aspects of performance, administration and scheduling. Also, sports medicine, strength and conditioning, personalised preparation and monitoring, succession planning, scouting and video.
  • Improved information management for every department.
  • Accompanying mobile app enables remote access 
usage for athletes/players.






Case Study – Wolverhampton Wanderers Football Club

Client: Wolverhampton Wanderers Football Club

Wolverhampton Wanderers Football Club

Tony Daley, Wolverhampton Wanderers, Head of Sport Science and Conditioning: “The Sports Office has been a resourceful addition to the day to day running of the sport science department at Wolves. We currently monitor the wellbeing of all players with the information automatically transferred into the system via the players app. Once registered they are assessed and if there any warnings they are acted upon. Such monitoring is key to ensure players are training/playing at their optimum loads and via an easy importing system, key GPS metrics can be instantly analysed (traffic light system) and acted upon relatively.

“Building reports via the Analysis tab is also easy but provides very comprehensive information. The Gym session tab is excellent. Once the session is put onto PMA it allows the players to seamlessly input their own reps and weights via the player app allowing them to be more proactive and provide accurate input of data.”

Client Requirements: Wolverhampton Wanderers required a system to fully incorporate their academy and first team squad. The ability to share Medical and Sport Science data was extremely important for younger players breaking through to the elite squad. Tracking training loads for example when players are interchanging between U21’s and 1st team can be problematic if the whole organisation are using different systems and software. A further requirement for Wolves was the ability for players to quickly and easily complete custom Wellbeing questionnaires, view training schedules and log Gym training loads from prescribed programmes.

Solution and Benefits: The Sports Office worked with Wolverhampton to configure the following functionality:

  • Custom Dashboards –to show users key metrics and data.
  • Training loads, Wellbeing and Medical data can now all be quickly accessed on a daily basis to facilitate planning of future training programmes.
  • Medical and Sports Science Profile – Automatic output page that display current and previous injuries, Training and Game time and testing results against that players average.
  • Reporting solutions – Data is available regardless of what team a player was playing/training with at the time. This allows for a more accurate reflection of loads on fringe players as well as the ability to track player progression through his time at the club.
  • Player App – This is now used by the first team and academy to feed data into the custom dashboards. Tony Daley (Head of Sport Science and Conditioning) and his team can now easily view and use the data pushed to them without the need to collect/record it themselves.

Case Study – British Horse Racing Authority

Client: British Horseracing Authority (BHA) / British Racing School

British Horse Racing Authority

Gill Greeves, BHA Vocational Training Manager: “This initiative is a great move forward in our provision of training and development for jockeys who are Racing’s elite athletes. BHA is grateful for the guidance and support offered by The Sports Office in developing this unique system and to the BRS team and Gemma Waterhouse who have managed the project.”

Client Requirements: Creation and implementation of bespoke online Performance Management system for The British Racing School – Jockey Coaching Programme. The programme involves over 200 Apprentice and Conditional Jockeys who receive one-to one or group coaching for up to four hours per month. They also ride in the development events, ‘Racing Excellence Series’. The system is to be used by jockey coaches, jockeys, trainers and administrators of the programme.

Solution and Benefits: The system enables highly-effective interaction between jockeys and coaches for communication, planning and reflection on all coaching and development work. Key benefits include:

  • Effective management of all jockey information.
  • Logging and monitoring of all Coaching sessions and related interventions.
  • Performance reviews for RES races including production of data including leaderboards.
  • Production of jockey performance stats via API feed from the BHA.
  • Effective online process for Jockey competency reviews.
  • Flexible and robust video analysis system to support jockey coaching and development.
  • Improved communication – sharing of jockey training and race schedules.

Case Study – The Scottish Football Association

Client: The Scottish Football Association

Scottish FA

David Stevenson, Head of Performance Anaylsis, Scottish Football Association: “The Sports Office is a hugely powerful tool allowing us to quickly and easily manage our key performance processes. It helps us give the best possible preparation.”

Client Requirements: Implementation of a web based performance management system, to help support the development of players aged 11- 16, in the association’s seven national performance schools situated in different regions of Scotland and the national teams programme

Solution and Benefits: The Sports Office football specific system The Football Squad allows Scottish FA coaches to share and deliver their coaching programme between national performance schools. Each player selected by the Scottish FA to attend these schools, receives one hour a day of coaching from a Scottish FA coach. By using The Football Squad to create and store their sessions, the coaches can share session plans and help ensure a consistent approach to programme delivery. Players and staff can access the system from anywhere by logging in on any device or by using the App to:

  • Create and share Coaching sessions between coaches and with the players.
  • Player evaluation and self-refection via performance reviews.
  • Two-way player and coach interaction.
  • Upload and share video footage to support the development of players, watch and review matches or best practice.
  • Effective Player information management, administration of contact and personal details.
  • Make important documents between staff and players available to view and download.
  • Input testing results to allow national benchmarking and analysis to help with talent identification for national teams.
  • Daily wellbeing questionnaires completed by players to monitor player welfare and physical condition.

Case Study – St. Helens Rugby League

Client: St Helens Rugby League

St Helens Rugby League

Matt Daniels, St Helens, Head of Strength and Conditioning: “We collect reams of data on our players via daily wellbeing questions, physical marker scores, strength testing, RPEs and GPS. To do this in one central system allows us to collate, monitor and analyse the demands and workloads of our players and to alter training accordingly. The data collected from the strength and conditioning staff supports our medical team who document and record all injuries, notes and fitness tests within the system. This allows us to take objective information to our coaches on the state of players so we can support them to perform at elite level”.

Mike Rush, St Helens, Chief Executive: “The Sports Office rugby-specific system The Rugby Squad has proved an invaluable tool for us. To have one centralized system that has information on all of players from scholarship to first team allows me to see what has happened and what it is going to happen. It allows me to access information away from the training ground and feedback precise and important messages to our owner and board members to maintain and continue to develop elite rugby league players for our club.”

Client Requirements: Club require the capability to capture, monitor and analyse data on players on a daily, seasonal and long term basis.

Solution and Benefits: St Helens Rugby League Club was one of the first to adopt The Sports Office performance management solutions. Over the years they have collected millions of data points on their players, which has proved invaluable in recent times. St Helens make comprehensive use of The Rugby Squad throughout their organisation, including:

  • The identification and reporting of junior grass root players.
  • Educational feedback to academy players.
  • Delivery of post-game videos.
  • Daily capture of physical markers.

Case study – A national governing body within the UK

The selection and monitoring of players from domestic teams and clubs for the national sides is a complex and time consuming process. It involves a wide number of people across a variety of departments.

Information also needs to be communicated back to the players’ clubs and the staff within these organisations.

The Sports Office was selected to help in the two-way communication between the national or representative side’s management and a player’s parent club, with particular emphasis on the medical status of each athlete. A quicker, more streamlined system has helped to monitor player wellbeing and injury, making considerable savings in time and money.