Case Study: Reading FC

Client:              Reading FC

Will Oldham, Reading FC Academy Development Manager, commented: “I would recommend The Sports Office’s services to any organisation looking to bring a variety of different data sources into a single, usable platform.

“Customer support provided by The Sports Office Client Managers has been excellent. A genuine and beneficial working relationship for all parties has been formed.”

The Academy performance management system is deployed across a football club’s departments to support coaching, administration, sports medicine and a range of other operations.

Reading FC have been using the system for a number of years and report that is has enhanced many aspects of their Academy operations. This includes coaching, sports science, administration and also operational activities. The system has become a regular element of academy programmes at many football clubs and has consistently received a favourable response from players/parents.


  • Consolidation and triangulation of a variety of data sources.
  • Excellent customer support from Sports Office Client Managers.
  • Multi-disciplinary reports bring a range of data sources from multiple departments.
  • Academy coaches report more effective decision making around player development.

The Sports Office provide league-wide solutions to major sporting organisations and NGB’s. Some partners include The Premier League and The FA, also a number of MLS teams to name a few. To learn more about The Sports Office performance management solutions, contact us today.


New release from The Sports Office – The Player’s App

The latest release from The Sports Office, The Player’s App, has been designed to keep players better informed and enhance progression at the club. The App integrates with Sports Office performance management software and social media platforms to provide a comprehensive range of personalised support.

The native Player’s App optimises all communication, sports science and sports medicine modules. Along with coaching and administrative processes between an organisation and its players/athletes.

Phil Clarke, Director from The Sports Office said: “Elite sports organisations will now be able to offer significantly enhanced support to their players with our new native app.

“The app will ensure maximum efficiency and effectiveness in critical areas including communication, coaching and administration. It will create a powerful, personalised link between clubs and their squads.”

Phil added: “Our new Player’s App will provide an additional tool for coaches and elite sports practitioners to reach the players they work with and support them to drive improved performance.”


The video enhancements provide a key area of functionality within the new Player’s App. Staff can assign specific videos to players to maximise engagement, learning and progression. Categorise video footage and create personalised playlists to enhance focused player reflection. Also, download video content to view offline.

The Newsfeed and Dashboard areas provide a real-time update of relevant information directly from the club.  Support player output and ensure consistency with club policy and public statements by synching club social media accounts.

The Player’s App also enhances communication between staff and players with secure instant messaging and push notifications. It offers heightened functionality, instinctively detecting a user’s language via personal mobile settings.

The app is compatible with a wide range of 3rd party sources. This allows the use of sports science and performance analysis data from providers including OPTA and STATSports. Download to all personal devices easily from major app stores and is compatible with iOS and Android devices.

Download the Player’s App PDF, and please contact a member of our Client Management team today to learn more and discuss how The Player’s App can be implemented in your organisation.



Aberdeen FC Case Study

Client:        Aberdeen FC
System:      The Football Squad

Emma Flett, Aberdeen FC Senior Football Operations Coordinator, said: “The club has found The Football Squad invaluable since its introduction in 2013.  The communication and support from the Sports Office during this process has also been excellent.”

The Sports Office system, The Football Squad was adopted by Aberdeen FC five years ago and has been used across the club’s academy and First team. The platform was integrated within the club by the Football Operations department who have co-ordinated and lead the roll-out and training. All departments can now manage activities independently, and the Club have seen significant workflow improvements.

Source: Aberdeen FC

The Club say that a more “joined up” approach to working has helped everyone. They also claim that both face-to-face and remote support provided by Sports Office Client Managers has been highly beneficial. This has lead to rapid, efficient rollout and adoption of the system.



  • Brought together separate data systems into one easily accessible platform.
  • Enabled effective analysis of training and recruitment processes – club previously unable to undertake this.
  • Player and parent engagement has improved via the tracking and analysis of Academy coaching
  • Significant improvements in monitoring, reviewing and reporting on player performance, which have a live, up-to-the-minute picture of every player.


The Blues Case Study

Client:        The Blues
System:      The Rugby Squad

Tony Hanks, the Blues General Manager of High Performance, stated: “The Sports Office Client Managers are as far as you can get from us geographically. Yet, we find they are always the people to go, to provide support for the system and solve any problems.”

The Blues say The Rugby Squad has made a huge impact on everyday operations for all staff at the Super Rugby franchise. The Blues make extensive use of the Scheduling module of The Sports Office system. This provides access to all scheduling information and hence clarity and improved communication for management and players. The club say this has allowed players to access information and data that had previously not reached them. They feel better informed and aware of what they need to know.

image of high performance NRL rugby team The Blues

Source: The Blues

In addition to the Operation module, The Blues take full advantage of the Recruitment section to plan for future squads.

The Blues are now in the fourth year of using The Rugby Squad. New players introduced to the application have reported a rapid adjustment to it.


  • Improved access to all information and data.
  • Information provided to players now reaches them effectively and consistent
  • Depth Charts provide an easy view of future squad options


If you think your club could benefit from a system like The Rugby Squad, contact us now to find out more.




St. Helens R.F.C. Case Study

Client:     St. Helens R.F.C.

System:    The Rugby Squad

Matt Daniels, Head of Strength & Conditioning at St Helens Rugby League Club, commented: “Our Sports Office journey has been excellent. Their knowledge of the system, alongside their understanding of our sport, has enabled Sports Office client managers to have a real and meaningful impact on our practices and the successful operation of The Rugby Squad in our organisation. Their system is multi-faceted and caters for every area of my work. It also enables a smooth processing of our analytics.”



St Helens R.F.C. have been using The Sports Office performance management system, The Rugby Squad, for 8 seasons. The system provides a central point for the club’s performance and medical data to be effectively collected and analysed.

The club report that player interaction has also improved due to the nature of The Rugby Squad. Player engagement across the platform includes the input of wellbeing data, game reports and RPE during training.

St Helens also say that access to medical and performance data has improved the effectiveness of their coaching. As a result, they are now able to make better informed decisions relating to training loads and team selection.

“The Rugby Squad has proved to be an invaluable tool for us. To have one centralised system that has information on all players from scholarship to first team allows me to see what has happened and what is going to happen.” – added St Helens CEO, Mike Rush.


Athlete Management Systems – New Major Release!

A new major release including a range of updates to enhance athlete data management are now live across all The Sports Office systems.

Coaching, Fixtures and Medical are among the modules to benefit in this release, the first in a new quarterly release strategy.

The Medical Dashboard now offers a faster method of inputting and copying SOAP notes and logging other medical issues. Users are now presented with a pop-up box to add the medical data. Amending previous notes on player injuries is also made easier.

In addition, new customisable SOAP note templates have been created to aid information collection. Users can configure these for various body parts or for specific injuries. Also, a new option on the medical dashboard to view and copy a SOAP note quickly.

New medical alerts functionality allows designated staff to be notified of any medical rules that have been created. For example, there is now an option to alert a specialist, if a player receives a head injury. Reminders can be sent to staff to add, delete or update medical issues.  It is also possible to share notes with players by using the Squad Card view on the Squad Register. This creates a more streamlined communication process on the mobile app.

Craig Bailey, The Sports Office Development Director, said: “This update offers our clients many beneficial new features to support their work in athlete data management.

Major releases will now be made quarterly to improve stability and allow the business to concentrate on developing new or enhancing existing features, whilst also giving users increased awareness of new features.”

Craig added: “We believe our clients will gain ongoing benefit from each new major release and the features they introduce.  We aim to support all updates with improved communication. This will include our social media channels, a new blog and tutorials built into the software.

This improved support and guidance aims to enhance the client experience with The Sports Office.”

Any clients who require further assistance relating to the new system features, or wish to find out more about our cutting-edge Performance Management Software, should contact our Client Management team.

Also, please follow us on social media. Find The Sports Office on Twitter, Instagram, LinkedIn for more insight and updates.



The Sports Office Supporting CHAMPIONS across Football

Reaching the end of the 2017/18 football season, The Sports Office clients have had phenomenal results. The Champions of the Premier League and finalists of the Champions League, along with League 1 winners and the Women’s Super League cup finalists are among a few TSO Clients.

Manchester City, Liverpool FC, along with Wigan Athletic have successfully taken on board The Sports Office systems. Both Women’s Super League Cup finalists, Arsenal and Manchester City Ladies use The Sports Office systems to help maximise their chances of success.

Liverpool FC, Manchester City FC, Wigan Athletic FC and Arsenal FC Badges

Stuart Jones, Client Manager said, “It’s fantastic news for the company and we are delighted to be associated with the most successful teams in men’s and women’s football.

Our aim at The Sports Office is to assist the clubs in any way possible. With all off-field performance data in order, we help to maximise the team’s performance and it’s always great to see our clients have success.”

Clubs, academies and federations use our systems globally to provide support to senior management, player personnel and athletes.  Find modules for coaching, medical and conditioning, scouting and recruitment. Furthermore, the centralised systems include an extensive range of features, to support all departments required by the club. Some of our features include video, intra-club communication, finance and report generation.

To use the performance management systems of elite soccer champions, contact us.

Atlanta United FC Case Study

Client:      Atlanta United FC
System:      The Soccer Squad

Lucy Rushton, Head of Technical Recruitment & Performance Analysis, commented: “The Sports Office system allows everyone to work on the same page. Everything we need is easily located, and information sharing has been significantly improved.

“We’ve been using the system for about a year and a half now, and the longer we go on, the more benefit we gain. The improvement in our data management has allowed us to identify patterns and trends in our performances and coaching.”

“Also, the ability to share and communicate across departments has simplified our day-to-day operations. The mobile access to the system to view coaching programmes, player medical status, and game performance data is also a great benefit.

“Some departmental work risks becoming isolated, but the Sports Office Soccer Squad platform enables everyone to bring information and data together.

“We’ve also had fantastic levels of support to implement the system from the Sports Office Client Management team.”

Client Requirements:

Atlanta United FC were seeking an online performance management system which supported and improved all coaching activity; as well as sports medicine processes  and sports science data management.  They also required a system to enhance interdepartmental communications and information management.

Solutions and Benefits:

The Soccer Squad has provided Atlanta FC with fully customisable modules in coaching, sport science and recruitment to enhance its football operations. The system has also allowed the club to create a database of all performance data, for the effective monitoring and management of training, coaching and player well-being. Atlanta FC have reported season-on-season improvements and outcomes in all areas. The club have also benefited from the system’s mobile app and cloud based access. They were able to implement it within their organisation with no specialist IT knowledge or additional staff.

Key benefits of The Soccer Squad include:

  • All aspects of performance supported through the app which offers a holistic view of the club.
  • Cloud based access to The Soccer Squad means no specialist IT knowledge or additional staff are required for implementation.
  • Easy and secure access from office, home and all club training venues.
  • Supports all aspects of performance, administration and scheduling. Also, sports medicine, strength and conditioning, personalised preparation and monitoring, succession planning, scouting and video.
  • Improved information management for every department.
  • Accompanying mobile app enables remote access 
usage for athletes/players.






New athlete management system for leading sports academy

The Sports Office is to supply an athlete management system to one of the Middle East’s leading sports academies.

Qatar-based Evolution Sports provides opportunities in football, rugby, basketball, swimming and netball to thousands of children and young adults in the region. The academy will benefit from the system’s capacity to manage large volumes of athlete data and information, relating to areas including coaching, participation and sports medicine.

The athlete management system will also allow Evolution’s staff to personalise their coaching and development activities for all participants, in order to ensure optimal effectiveness and benefit.

Sports academy uses athlete management system

Evolution Sports Academy in Qatar will use The Sports Office athlete management system in their multi-sport development programmes.

Client Manager Chris Tuson said: “We are delighted to be working with a rapidly growing organisation like Evolution, to support their work to develop sport for young people in Qatar.

“Our athlete management system will offer their coaches and staff a range of powerful functions to enhance the management and delivery of their multi-sport programmes.”

Tuson added: “Our system will enable fast and effective management of large numbers of players and, as well as its comprehensive features to support elite performance, is highly suited for this type of development.”

Evolution Sports Academy Director David Wallace stated: “Evolution Sports has been able to develop and streamline its entire sports programme.

“With the aid of one of the worlds leading sporting management systems, coaches can now take a more in depth look at the development of its members.”

Evolution Sports is Qatar’s fastest growing multi-sports provider for children and young adults aged 3-18 years. Since its formation a decade ago, it has established itself as a market leader in the provision of sports for children and young adults in the Gulf nation. The organisation has also worked with the Qatar Olympic Committee, the Qatar Football Association, the Qatar Stars League and the region’s Aspire academy.

The Sports Office has supplied systems to other specialist sports and education organisations, including Hartpury College in Gloucester. The Scottish Football Association is also a Sports Office client and they use the system to support the development of players aged 11- 16, in the their seven national performance schools, alongside usage with elite national teams and other high-performance activities.

This video shows more about Evolution Sports programmes:

For more information about The Sports Office systems please contact us.

The Managers App launched to support senior personnel in elite sport

A new application to support Managers, Sporting Directors and other top-level executives in elite football has just been launched by The Sports Office. The Managers App gives immediate access to a highly relevant and tailored snapshot of key performance data and critical management information.

This enhances decision making and communication at the top level. The new app functions by pulling through and streamlining real-time information from Sports Office performance management systems, already operating within an elite sporting organisation.

“We believe it’s right to consider the new Managers App as a game-changing enhancement to the services we can offer our clients”, commented The Sports Office Director, Phil Clarke.

“We created it after identifying the need for senior executives and leaders in elite football to have a specific support tool such as this; which gives access to accurate management information in real time, to enhance demanding decision making, management and corporate responsibilities.”

Clarke added:” The app has been developed over a two year period, during which we have liaised closely with a number of Premier League Managers and senior executives. We have listened carefully to learn more about the specific challenges they face and we believe this new service will provide a powerful solution for them.”

The Managers App - athlete monitoring and performance management for Managers, Sporting Directors and other top-level executives in elite football, made by The Sports Office.

The Managers App – a snapshot of key performance data for Managers, Sporting Directors and other top-level executives in elite football.

The bank-level security offered by all Sports Office athlete management systems also extends to the Managers App. Clubs and organisations using the app will have the option to ‘fine tune’ it to reflect their specific needs. Management information relating to sports medicine, recruitment and retention, budgets and finance, sports performance and even personal player milestones can be viewed.

The Managers App also provides an instant messaging function and notepad which allows senior personnel to make private notes or tactical plans in a fast and trouble-free manner, while in different locations. The app is compatible with mobile devices and it is envisaged that clients will purchase licences for senior people to use it. This may include a Manager, a Sporting Director, an Academy manager, a Chief Executive and club owners.

Improving decision making for Managers and senior executives

The Managers App - athlete monitoring and performance management for Managers, Sporting Directors and other top-level executives in elite football, made by The Sports Office.

The Managers App gives Board members access to key management information.

There are many scenarios in which the new Managers App can provide specific benefits to senior personnel in football clubs faced with demanding challenges. One such scenario is when senior management in different geographical locations, during a busy transfer window period, need to consult each other over the recruitment of a new player and have access to live budgetary information while doing this. The App can not only provide all relevant information and data but also facilitate fast and effective communication, so that the signing can be progressed efficiently.

Another possible scenario could be when a fixture has taken place overseas and, because of the result , it is important to have remote access to an immediate update of performance data, new injury data or a revised preparation schedule.

The Managers App - athlete monitoring and performance management for Managers, Sporting Directors and other top-level executives in elite football, made by The Sports Office.

The Managers App – provides mobile access to key management and performance data.

The Sports Office provides performance management applications to more than 100 professional football clubs, competing in the world’s most high-profile competitions, including the English Premier League and Italy’s Serie A. Several major national sports governing bodies have also chosen to adopt The Sports Office athlete monitoring systems. One of these is the Scottish FA, who use it throughout their structures, including for all their national teams and at all seven of their Performance Schools.

Elsewhere in the world of elite sport, clients include the RFU, Aviva Premiership rugby clubs, the British Horseracing Authority, professional cycling teams and clubs in Rugby League’s Super League.

To learn more about The Manager’s App please download this PDF brochure by clicking here and contact our Client Management Team.