The Sports Office has opened a base in Sydney, as the company continues its successful expansion and development in Australasia’s high-performance sport sector.
Several teams in the region’s elite sporting competitions are already using The Sports Office online performance management systems. These include Melbourne City FC in the A-League, Super Rugby franchise Auckland Blues and St George-Illawarra in the NRL.
Further expressions of interest are being received and the creation of this new office will allow for successful business development and enable excellent client support and service levels. The Sports Office Sydney HQ will be lead by Rex Proctor, who has previously held senior positions in the sports technology sector.
He commented: “This new location in Sydney creates the opportunity for The Sports Office to work with new clients throughout Australasia. The region has many of world sport’s most successful organisations and we look forward to meeting with them to demonstrate the power and capability of our systems.
“We also look forward to working with our existing clients in Australia and New Zealand to ensure they gain the maximum possible benefit from our technologies.”
The Sports Office Managing Director Phil Clarke added: ”The opening of our Sydney office is an important and significant development for us.
“We are excited about this opportunity to develop our business in Australasia and we believe we can work with those in elite sport to add value to their performance activities.”
The new Sports Office base is located near Sydney’s city centre. It can be contacted here.
The company supplies online performance management systems to many elite sporting organisations including football clubs, competing in the world’s most high-profile competitions. Manchester City and Chelsea FC are just two of these, in the Barclay’s Premier League. The Scottish FA have also chosen to use The Sports Office’s software throughout their structures, including for all their national teams and at all seven of their Performance Schools.
Other clients from elite sport include the RFU, the British Horse Racing Authority, Aviva Premiership clubs, clubs in Rugby League’s Super League, elite tennis and professional cycling teams.